Unique Advantages:

  •  Use of these technologies has the potential to make experiential events more memorable and meaningful.
  • Much greater capability for "mass customization" based on individual preferences and attributes. This is the process of making shared collective experiences unique and personalized for each person.
  •  Shaping of experiences transcends barriers of language, culture, and physical or cognitive limitations since they tap into fundamental human sensory processing mechanisms.
  • Does not require instructions for use or interaction; people intuitively determine forms of relating to and understanding content in a represented context.